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When you think of a three-minute, hyper-competitive mobile game, deep storytelling and complex lore are usually the last things that come to mind.
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This article delves into how subtle storytelling is used to build a passionate community and sell merchandise.
+Telling Stories Without Words
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Because there are no cutscenes or dialogue boxes during a ranked match, developers must rely on environmental storytelling.
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A crashed airship in the background of a snowy mountain arena might precede the release of a new flying machine unit.
+They often depict legendary heroes from the game's past.The ambient noise of a spooky arena adds massive atmosphere.The progression of arenas shows a rise in technology or magic.
+Giving Life to the Cards
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A tiny, manic goblin sprinting toward the tower with a bomb clearly conveys a chaotic, suicidal personality.
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Furthermore, developers release short, high-quality cinematic trailers outside of the game to establish relationships between the cards.
+Troop CategoryStory BackgroundSpooky UnitsUsually depicted as clumsy, fragile, numerous, and slightly comedic rather than genuinely terrifyingKings and PrincessesOften depicted as arrogant, sitting safely in their towers while the common troops do the dirty work
+Building a Transmedia Empire
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The story is no longer confined to the three-minute arena matches.
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The next time you deploy a card, take a second to read its description or watch its deployment animation closely.
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